Monday, 21 May 2012
What does Sticky have to do with websites? - "Sticky" web sites are those you want to go back to again and again. Why are return visitors good? The more they visit your site, the more they rely on you, trust you, and have equity in your relationship. That means they'll come back and buy more goods, get more advice, and see more ads. What does that mean? Stickiness = relationships = loyalty = revenues.
Problems with Sticky-ness

Well, first of all let me define what having a sticky website means. A sticky website is one that has the ability to:

A: keep your visitors intrigued and interested long

enough to ‘stick around’ for a while and see what you have to offer

and

B: keep them coming back for more.

Studies have shown that your website has an average of 10 to 20 seconds to impress your visitors. If it fails to do so, they are only a click away from leaving your website, never to return again.

You definitely want your visitors to see what your business can offer and how it can help them. The more interested visitors you receive, and return back to your website, the more likelihood they will buy from you. And isn’t that the reason why you set up your website in the first place?

We all hear about how important it is to optimize your website so that yours will be ranked on top of the search engines results. However all the effort, time and money you spent would all be in vain if the traffic generated to your website results in an immediate ‘CLICK’ out of your cyber front door.

It is vitally important that once they reach your website, it makes a good impression, encourages them to do business with you and demonstrates trustworthiness and confidence.