Monday, 21 May 2012
"The keys to leveraging the Web include being found, engaging, and professionally represented," explains Charles Bedard, director of Liquid Development. "Your firm's online persona is more than the images and text on your website. In today's Internet world your online persona needs to be as professional and effective as your organization is offline."
Why is SEO important to you?
  • What is SEO? SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
  • How does the Search Engine work? How are the pages indexed? How do the search routines really work? Only the operators of the search engines know for sure, and this is generally very closely held proprietary information. The process is continually improved, as all useful computer software is. The information that the operators of the search engines will release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in our process. Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site's visibility and effectiveness in the search engines. Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site's chances of being found. Some of these changes may alter the actual content of what is displayed on a page. Many of these changes, however, have no effect on what a user sees when visiting your site. So SEO can really help you. Why not take it a little further and get your site listed for all kinds of searches. that should really bring the traffic in, right? It just might, but probably not for very long. When using various search engines, you may have noticed that some search results have little, if anything, to do with what you were looking for. Some of these pages may even redirect you to another web site altogether. The owners of these pages have one goal: to get you in the door (so to speak), no matter what lies or cheats they have to use to do it.
  • How do you stack up? The next time you use a search engine, look for your own site. What words would someone search for that should bring them to your site? Is your site listed in those search results?
  • Are you ranking high enough? Search engine optimization is the tool that can ensure that your site will be listed within relevant search results, and as close as possible to the top.
    Ignoring SEO could be like having no signs and blank windows in your building. Potential customers will drive past your shop, not even realizing you are there. Should you consider the importance of SEO? You should bank on it.-