Monday, 21 May 2012

What is a Sticky Website? - definition - A sticky website is one that attracts visitors and keeps them interested. A website also needs to have return visitors in order to meet the goals of the website. Our goal is to get customers to your new website, keep them interested as long as possible, have them bookmark your address so that they will return time and time again. This is done by giving the viewer what they are looking for and having fresh and easily navigable content.

The Benefits of a Sticky Website

1. Build Individual Relationships
When people stick around and browse your site you have the opportunity to develop individual relationships. Cultivating this relationship with visitors is crucial to your long term business success. Building a one-to-one relationship with your visitors enables you to gain their trust. People will only buy from you if they trust you.

2. Repeat Traffic means Increased Sales
A sticky site is a place people will visit again. By creating an atmosphere people like to revisit you increase their exposure to your product or service - hence more sales. Repeat traffic is the lifeblood of your business.

3. The Feedback will Increase Performance
A sticky website is by design an interactive environment that allows you to obtain valuable feedback from people. By judiciously applying this feedback you are able to meet consumer needs.